Archives for posts with tag: marketing

wolfLast night, research led me to this magnificiently informative and entertaining behind-the-scenes interview hosted by The Hollywood Reporter December 2013 with five of the top casting directors of T.V. and films.

http://thefilmstage.com/news/watch-1-hour-roundtable-with-casting-directors-behind-the-wolf-of-wall-street-her-blue-jasmine-more/

On the quest for self-improvement, listening to an audio track of Brain Tracy’s “No Excuses: The Power of Self-Discipline”, I came across the “Ten Goal Exercise”, which the writer proudly cites practicing himself nearly every day.  DIRECTIONS: On a clean sheet of paper, with the date and “GOALS” at the top, take 3-5 minutes to write a list of ten goals you would like to achieve in the next 12 months (financial/family/fitness/furniture), and imagine all are achievable if you want it long, and hard, enough.  Then imagine you have a magic wand making any one goal attainable within 24 hours: choose which one would have the greatest positive impact on life right now, and result in all the other goals being more easily achieved.  This focus became the direction guiding me to the above link.  

Ellen Lewis has been the Casting Director to Martin Scorsese for every one of his films since Goodfellas, including most recently “The Wolf of Wall Street”- a fairly good indictor she will cast Mr. Scorsese’s next movie.  Although that next movie may take place in Japan, who knows what the one after that will be, and I could always play a tourist.  One of the stand-out moments in the above interview related to Branding.  Pairing certain actors together and comparing their dollar value with the film’s budget.  The lead actress in Wolf, Margot Robbie, donning an impressive Long Island accent, puts butts in the movie theater seats here in the U.S. and her native Australia, upping her bankability.

Credits, being seen, getting a name/brand out to be known- I am dyslexic, and the adage is backward:  It is who knows you.  If Ellen Lewis knows I exist, am consistently complimented by camera operators as having great reactions to the lead actors in a scene, then… it comes down to Networking.  Ms. Lewis is savvy and sharp in this interview.  I look forward to telling her in person within the next 12 months.

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Twitter

Facebook  ‘Like’ the fan page– I reciprocate

IMDB check out acting International Movie Database link

Instagram worldview through pictures

SundanceOn-set, talking with others tends to be easy- the outgoing side of my nature shines, making people laugh and enjoy the energy brought instantly.  However, another part of my nature enjoys quiet time.  Thankfully, when I was blessed with a commercial (turned out to be with J.Lo for Verizon) the energizing upswing was in full force.  I wonder now, if the “diet” I was utilizing (a book by nutritionist Haylie Pomroy) helped push those hormones in the positive direction.  Please, forgive the tangent.

Point being, the commercial paired me with an adorably freckled boy, Cameron, who looked like he could have been my kid.  His actual mom and I hit it off, having a poignant conversation-exactly what my little self needed to hear that day.  (Love those moments in life when you realize what is happening is the best medicine for you, and, truth is every moment IS that best cure.)  Thanks to the guidance of BBR Productions: I offered an exchange of information- handing the lovely mom, Whitney, my business card and we ended up connecting through Facebook.  This was months ago, and yet this week she messaged me: “Hey!!! Can u call me right now!!!!! I might have huge audition for u now!!!!”  Well, with that many exclamation points, I did not delay.

Though I had just crossed the threshold, home from filming on “White Collar”, having woke long before sunrise, I eagerly called her. She told me about a new game-show, “The Million Second Quiz” with Ryan Seacrest, auditioning for a questioner. Her agent had gotten her this opportunity, but she could not commit to a 12 day stretch of 12 hour shifts because she has children.  Two o’clock nap-time postponed, I raced, running in three-inch-wedge-heels to catch the train before departure… then sat waiting as it pulled away from the platform a good three minutes late.  Alas, the important part is I made it, happily in the rain!  It is required for the questioner to have good diction, smooth reading, and to remain confident with unfamiliar words- not providing a “tell”, right or wrong, when reading the answer choices: I got the part.

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Twitter

Facebook  please ‘Like’ the fan page– I reciprocate

IMDB check out my International Movie DataBase link

Instagram see my world on KatrinaPerkinsTV

I have been exposed to a new term- “Background Whore”.  On-set consorting with fellow extras one man told me how he worked four, sometimes five, days a week using this term, though now his focus is honing his basketball skills so he can take advantage of the next commercial opportunity to be one of the tall players chosen.  A commercial pays more than double what one day as a television or movie background actor garners, plus possible residuals.  This young man revealed he had been working this way, ‘whoring’, for a year and a half.

Another actress posed the question of whether this (working as an extra) was my ultimate aim.  She did not mean to offend, however I was aghast, later realizing- it was a good question I needed to hear. Knowing the answer and taking action toward a truer goal- while I am full of gratitude to be making money to cover bills through this endeavor rather than relying solely on savings- I WANT A PRINCIPAL ROLE! and desire to focus efforts on achievement!!  This same day, still on the set of ‘Smash’, I was called to play a stewardess on Martin Scorsese’s current film project ‘The Wolf of Wall Street’.  Though far from the mark, still a step closer, an opportunity to share space and be seen- perhaps even bumped up to having a line by a well respected director.

From what I heard, redheads are favorably singled out by Mr. Scorsese. We shall see, indeed my hopes are this hearsay carries validity.  In any case, I will be on-set with one of the great film makers of our time and there most certainly will be something valuable to be learned.  Since becoming more re-familiarized working as an extra, I feel I have lost some of the curiosity and irreverence from my first day on ‘Made In Jersey’.  Then I barely stayed in ‘Holding’, rather enjoying the outside and watching the movement of the crew and directors- staying out of the way- but also staying in eyesight: ever smiling.  Be interested, and you shall be interesting- I heard that cleverness somewhere smart.

. . . . . . . . . . . . . . . . . . .

Facebook

Twitter

www.KatrinaPerkins.com

 

For the first time, since quitting a full-time job two months ago, I have made enough money to cover the week’s expenses.  Though it is only one week, what a reassuring way to begin a full month of Autumn!  Through work on CBS T.V. shows ‘Blue Bloods’ on Monday and ‘Elementary’ (the new take on the classic Sherlock Holmes tale with Watson played by the lovely Lucy Liu) on Friday, combined with the regular Wednesday retained at the Retina Surgeon’s office- savings remain safe- or at least extended.  I am on the way toward supporting the monetary expenses of life through being an artist.

The second week of October, to balance, proved less exciting.  Casting rang and asked me to hold Tuesday directly following Labor Day for a show in its first season: ‘Next Caller’ with Dane Cook.  I was thankful, and declined a subsequent request from ‘Law & Order: SVU’ for the same date.  However, the holiday was cause for a rearrange of scheduling and a cancelation for my booking.  Naturally, the spot had been filled for the other show.  Although, I ended up being asked to work an extra day in the doctor’s office due to staff absences for vacations and illnesses.  No show biz work or paychecks for week two, though the additional day in the office coupled with an evening modeling for a two hour art class- again the week’s bills were made.  

All’s well.  Truthfully, I strive to consistently put the sunny-side of things out there, but for some reason, though I rationally know I am making progress and am scheduled for work on shows Monday (‘Smash’) and Tuesday- ahead of the weekly budget- emotion has me downtrodden.  Perhaps it is the impending birthday, once excited for, at the end of the week.  Or the focus on where I want to be over what I am doing to get there in a successive manner of small accomplishments.  Realizing it IS only a funk for the moment, grown into this day, I pledge to funnel the feelings into creative motivation andconquer the real issue- my need for an agent.

. . . . . . . . . . . . . . . . . . .

Facebook

Twitter

www.KatrinaPerkins.com

 

Last week I had a ‘Go-See’ with L’Oreal.  A ‘Go-See’ is like an audition, except for models- so the clients can see how you look in person, and usually, how you walk (the runway, as a model).  In this case it was to evaluate hair to determine if I was an apt specimen to demonstrate a new hair gloss product to the people of L’Oreal flying into New York from around the globe for a week long convention to educate the company hairstylists about all the innovating products newly available.  Being an actress, this was my first ‘Go-See’, and while auditions tend to make me uptight and nervous, I figured this was no pressure on me, as it had nothing to do with my performance, and was only about the hair.

Still, wanting to do my best, I researched modeling and tips for the ‘Go-See’.  I read the importance of wearing light make-up, having a nice neutral manicure, and clean hair.  My hair is something I have been complimented on almost daily since I was a child.  I use to hate my frizzy hair and thought strangers were simply being sweet to me.  Only a couple years ago did I finally accept my hair IS beautiful and unknown people are generous with their kindness because they are genuine in their expression.  Living my whole life with long hair, I know my hair looks best with one day of grime built up: freshly shampooed = more frizz and less curls.  I wish I had listened to my better judgement, knowing my curls were specifics in which they were interested.

Back to the ‘Go-See’, I have never in my life seen so many very tall, very thin women gathered in one place at one time. To my calculations, they saw approximately 300 girls in that three hour time frame.  Fast forward, the event has passed and no call back did I receive.  All is well, because every event is part of a bigger picture, and when realizing this we can learn.  Regardless the reason for not being included in the showcase, I am reminded to listen to my own personal truth via experience.

. . . . . . . . . . . . . . . . . . .

Facebook

Twitter

www.KatrinaPerkins.com 

 

Since childhood, I have a fascination with wolves.  Perhaps it was growing up always with rottweilers (earnestly loving their little bear-cub looking puppiness and the sweet protectiveness ours grew into) while my best friends’ parents were cops with German shepherds.  Or maybe, being an only child until the age of twelve lent itself to the independent, lone wolf mentality.  In fact, wolves are endangered, misunderstood, and loyal.  When I began in Show-Business, my fledgling actor self arrogantly questioned “Why does anyone need an agent, except because the system says so?”; why give ten percent of moneys earned, when I am doing all the acting? Silly girl.

Now, working full-time as my own agent (submitting for auditions), manager (creating a brand/voice), and publicist (contacting media), I realize – when will I have time to audition, not to mention act in the parts I will procure!?!  And…. create time to continue efforts in attaining said opportunities to act professionally.  This is when I realize: an agent is not someone simply taking a cut, or working as a middle-person to weed out the truly talented from the masses of flash-in-the-pan wannabes.  An agent is a Professional, a dream I share.  Only mine is one of acting, and earning in complete sustainability of this humble lifestyle: TO ACT full-time is the goal. This, I realize, includes a business team– numerous persons putting together cover letters, headshots, resume, press packets, and providing professional relationships.

It is trite to read: if there is ANYTHING else you could be happy doing, by all means do it…. the truth is- the business side of the show can be tedious.  Having walked a block in the shoes of a show-Business professional, I barely have a glimpse of what their day in and day out drudgery entails.  I whole heartedly respect the side of the biz in which I have less experience.  Do what you love, and you shall be happy.  Part of my goals going forward involves developing a loyal pack to represent the vitality and passion for this art, with the prerequisite flair for the business aspect of this exhibition.

. . . . . . . . . . . . . . . . . . .

Facebook

Twitter

www.KatrinaPerkins.com

 

Yesterday was the first day for me employing myself full-time as managing director of my dreams.  Two weeks ago, notice was provided to a (by some standards) well-paying, career oriented, “secure” paycheck employer.  Now I am available to show up with all the best energy to devote toward acting, and the prime time required for auditioning, which a day job was monopolizing.  For over six months, I have been saving and following (with what drive remains after a 45 minute commute) a well devised list of monthly goals toward this moment.

How determined I was to be the best employee I could be for someone else: this month’s goal now rests on working diligently for the artistic career of my dreams, and bringing them into waking reality.  In a quantitative manner, that means three auditions a week, propagating more than one paying gig weekly before the end of August. Yesterday, I appealed to casting directors using a smart, focused submission for their current casting projects- which included a three paragraph letter demonstrating my knowledge and interest in their prior and future work.  Today, I e-mailed newspaper editors I already established a relationship with through the goals of the last few months [Networking].   The hope is for a review/interview [Marketing] of the play I am currently performing in at the Vanderbilt Museum on Long Island ( http://www.vanderbiltmuseum.org/home.php?section=events#twelfth-night ).

These two elements of a successful business, Networking and Marketing, are the key requirements I most need to Practice– which is the third ingredient key to achieve.  Acting, for me is the easy part because I know at the end it comes down to working hard and then letting go of it all.  The letting go can be the challenge, but one can only get to a safe point of surrendering ‘it’ to the Fates when one has worked hard enough to trust, knowing all has been done.  Nothing comes through force.  Patience, perseverance, and precision regularly return rewards.  I realize this is a marathon, rather than a sprint.  Today is but day two, and while I envision the future, today I advance my cause and submit for more auditions!

. . . . . . . . . . . . . . . . . . .

Twitter

Facebook

www.KatrinaPerkins.com 

When you have a target, and the aim is true, you will hit the mark.  The director of the play I just finished performing in offered me parts in both ‘Twelfth Night’ and ‘MacBeth’, without my needing to audition.  After first working with him last summer in ‘Much Ado About Nothing’ I took the time to send a Thank You card following the final show.  Since then, in addition to his recent offers, he has cast me as a lead role and a few supporting roles in his productions.  By recognizing an opportunity to express gratitude, I strengthened a relationship and established myself as an appreciative actress interested in working with him again.

My ambition has been to achieve larger roles and work regularly while getting paid within the field of acting, in turn generating favorable circumstances to practice marketing and networking.  A few weeks ago I invited three newspapers to the most recent play.  This was the first step (after researching and calling to generate contact information) in establishing a relationship. Whether they showed-up this time or not, I have taken steps, with follow through, to grow a friendly working rapport.  In the near future I will compose another e-mail welcoming their attendance at each of the Shakespeare month long runs in July and August, with an extra line or two expressing interest in their current work, moving me one more notch above a ‘never heard of’.  Expanding the list to include three additional newspapers with each production, to make a total of nine writers I consistently contact professionally, will surely increase my chances of a favorable review in at least one periodical.

Truly, I admire writers, anyone living creatively really.  Having written and loved poetry since childhood, to be paid to write- songs, articles, greeting cards- is a chance I would hop on in a heartbeat.  Life can be perceived as random and less than envisioned.  However, each moment prepares us to live more fully, each day presents a chance to create the destined dream.  Make a S.M.A.R.T. plan, devoting one hour everyday to your objective, for, with perseverance passion can be made a paid reality.

 

I went to my first comic book convention today where the man himself STAN LEE was in attendance.  Comic book movies are some of my favorites, especially ‘Captain America’,’Thor’, and ‘The Incredible Hulk’.  I admit, I was a little daunted by what to expect.  A bunch of comic nerds talking about characters of which I have no clue?  Would I spy super-fans dressed as their favorite super-hero?  What about the many sexy ladies giving away free swag…  actually I was looking forward to all the fun- the expected and the coincidentally unexpected!

Yet still I pondered- what is appropriate attire?  For the answer, I queried Blackle.com to find out.  Everyone wants to makes a good impression.  I was prepared to use today for the OPPORTUNITY  it was: a chance to market myself as an actress in New York City.  Earlier this month I ordered postcards from OverNightPrints.com with my headshot/website address on one side and a watermark on the back.  They arrived Tuesday: the quality is great and the price could not be beat.  I was quite excited to have a new tool for marketing just in time for this event!  As for an acceptable comic book/marketing outfit: one can only go right with skintight black head to toe.  So, donning vice-like black Under Armor shirt and pants belted with a thick patent leather belt, kick-ass five inch boots, and my lovely titian tendrils I terrifically rocked the comic-con!

Upon arriving early to set up, a marketing gentleman with Pixar’s newest movie ‘Brave’ had to take a picture of me holding up their poster because I “look like the main character, Merida, brought to life”!  I was asked repeatedly after to pose with the poster for a picture.  Craig, the marketing guy, is passing the photo he took on to his boss, and thanks to the new postcards with my website address, KatrinaPerkins.com , I will be going to the premiere screening!  In addition to handing out half of my new postcards, and even being asked for autographs, tons of people wanted their picture taken with me.  Everyone thought I was dressed as ‘Black Widow’ and I enthusiastically agreed.   All in all, I had a very productive day practicing self promotion as an actress.  !KA-POW!